MozCon 2012 – 27 – Fabio Ricatta – E-Commerce SEO – Tips & Tricks

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US consumers will spend $327 billion online in 2016, and the competition’s getting really serious. To succeed, sites need to improve their advanced strategies because everyone’s doing a good job on the basic key SEO factors. This session covers tips and tricks such as link building strategies, scalable content creation, and measurement and reports with Google Analytics, developed for one of Brazil’s biggest online retailers.

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