SEO tips from Search Engine Optimization Guru 5 tips for small business owners

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Tosh Lubek Productions presents another 5TopTips.
Today Mike Berry, a.k.a. dynamicmike shares his 5 Top Tips on How to create your Social Media Strategy for social media sites.
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In terms of top seo tips for small businesses, the first seo tip I would give is to have an opt-in, to have a reason to grab your visitors to your website. Most websites do not have any reason to grab the visitors and if you take this to the extreme, I can give you a quick example. One of my friends was actually paying Google Ads to be found and he was getting 30,000 hits a day and he had no opt-in whatsoever and he was getting 1% in sales. So he was getting about 300 sales a day, which he was very delighted with, but ass I said to him, that means you have got 29,700 visitors per day and you have got no idea who they are or how to communicate with them. So rather than spending more money with Google Ads etc. offer them something for a reason for them to leave their contact details, at least then they will be able to find you or you can contact them again. So that would be number one, have a reason, give them something for nothing to grab their contact details and most small businesses miss that.

Number two, I would say make your site mobile friendly because most people are walking around with their smart phones. That’s very simple to do actually now for seo ranking.

Number 3, probably use your idea of using video for search optimization. I think video is a fantastic concept these days and it is going to get bigger and bigger and bigger and faster and faster as well. And, in terms of search engine optimisation, Google are paying attention to it as well, so Google are giving you brownie points for having video footage in there.

Four, Social media don’t ignore it but don’t waste too much time on it. There’s an awful lot of easy ways to waste time on social media but that is old fashioned now in my opinion. The number of Facebook likes and the number of Twitter followers you have is irrelevant in today’s world I believe. We used to say turnover is vanity and profit is sanity, well having Facebook likes and Twitter followers is vanity. If you think about the number of things you liked in the last week versus the number of things you purchased as a result you will see what I am talking about. So that is number four, have social media but do not waste too much time on it.

For number five of my seo tips, turn to someone like me that has seo experience. I generated my first income online in 1996, two years before Google was born, and I have spoken around the world on search optimization. I have heard a lot of ways to make a lot of money on the internet but regardless of what your business is I would say, if you can find someone who has been there, done that and can prove it, to mentor you and set a direction then spend some money on it, it is worth it. It is a bit like looking at a map before you drive to Manchester, Stephen Covey said, it is the last law, sharpen the saw. So if you just pay attention to what other people are doing that works and then follow them, follow their guidance. So those are my top five seo tips for success online for small businesses.

seo expert advice, search engine optimisation, search optimization, search engine optimisation guru, Internet Marketing, seo expert, seo, seo ranking, true

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