Website Marketing Tips for Small Businesses


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If you’re looking for website marketing tips, you came to the right place! These days every business needs a website, but having a website isn’t enough. It has to be a well-designed website to stand out and effectively attract your customers. Here are some marketing elements that your website must include.

First, it is important to have an attractive and engaging design. Choosing the right color scheme and some attention-grabbing graphics will keep visitors looking at what you have to offer. If your website is simply blocks of text against a grey background, visitors aren’t going to stay for very long. It is important to have effective copy (writing) on your website that presents your offers and helps search engines find your site; however, it is crucial to have some pictures and to design a visually engaging site.

You also need specific marketing elements to create a website that subtly leads a visitor to build trust and interest in your company. A blog is one of these elements. It’s so important these days to have a blog. Publishing regular blog posts allows search engines to more easily find your website and allows visitors to get to know you and build trust in your company.

Lastly, you have to establish a connection with your visitors. You can do this by having an information form with incentives that implore visitors to fill it out with their contact information. On the flip-side, you have to feature your contact information on every page on your website, so visitors can easily get a hold of you and make that first connection.

Watch this video of PostcardMania CEO, Joy Gendusa, explaining the full list of the essential marketing elements of an effective website.

The PostcardMania Channel on YouTube provides useful, actionable content for improving your business’ marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website:

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